The passion of APR Group is to generate high-quality social research that can contribute to the development of a more just, equitable, and inclusive society in Armenia. The organization is committed to producing rigorous and evidence-based research that can inform policymaking and improve social outcomes, particularly for marginalized and underrepresented groups.

The purpose of APR Group is to foster a culture of research and critical thinking in Armenia. The organization seeks to promote the use of rigorous research methods and analytical tools in all areas of public life, and to encourage a greater appreciation for evidence-based policymaking and decision-making.

APR Group works with a team of experienced researchers and professionals who employ a range of research methods, including surveys, focus groups, interviews, and data analysis, to generate insights and recommendations that can help inform policymaking and improve social outcomes. Some of the areas that APR Group has studied include public opinion, political participation, social and economic inequality, youth issues, and gender and women's rights.